Things Happen For a Reason by Gillian Hennessy

Gillian Hennessy has vast experience in media and marketing. She offers career insights that serve as food for thought as we step into 2021.

I’m one of those people who took a while to figure out what they wanted to do or be when they grew up. Teaching was suggested a lot, both while I was in secondary school and again in college. I knew I didn’t want to teach but it took until my final year of my degree to realise what I wanted: I spotted a poster for a Masters in English – Literature and Publishing and it was a lightbulb moment for me as, although I’d always loved reading, somehow it had never occurred to me that I could get paid to do it! I worked in book publishing for thirteen years overall and completely surprised myself by how much I loved the media and marketing aspect of it all.

Now I’m PR & Marketing Manager with Triskel Arts Centre in the heart of Cork City and here are a few things I’ve learned over the last 2.5 years:
  • Triskel is a bit of a hidden gem, which I’ve come to embrace because it’s special to be part of something that people feel so protective of – we have a very loyal audience. This year has proven that in spades.

  • People in Cork like waiting until the last minute to book tickets, which doesn’t make it easy on us marketers!

  • People love that we don’t serve popcorn in Triskel Cinema – it makes us unique.

  • It takes a village to hold an event – there’s so much going on behind the scenes that audiences never get to see. So many talented sound engineers, lighting technicians, projectionists, programmers, cleaners, admin and box office staff as well as those of us behind the Triskel socials.

  • The hours can be unsociable but the buzz from a great event – whether in person or online – is totally worth it.

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